KuruKuru Way – Design Vision

"KuruKuru Way" is a design philosophy rooted in the process of matrix bisociation. Its essence lies in the interplay of two independent reference systems, leading to the creation of innovative solutions. Creativity does not arise in isolation – it is the result of intentionally and thoughtfully combining experiences, ideas, and imagination.

The process consists of three stages: identification, integration, and imagination. Identification defines the essence of an object, its nature, and function. Integration examines the object’s relationship with its surroundings, considering its strengths and weaknesses. Imagination is the stage where two distinct concepts are confronted, resulting in a new entity – a unique synthesis of ideas.

A key element of "KuruKuru Way" is affordance. Designs are based on abstract concepts that have yet to take form, enabling the creation of intuitive, invisible instructions for the user. Affordance becomes a quality certificate – a testament to a precise understanding of the relationship between form, idea, and user.

"KuruKuru Way" is the harmony between abstraction, functionality, and usability. It transcends conventional patterns, crafting solutions that are inspiring, deliberate, and deeply attuned to human needs.